Nice to see you here!

I am currently a doctoral candidate in Communication Science with a minor in Cognitive Science at Indiana University, Bloomington, USA.

So yes, my work involves 3CS, Comm Sci, Cog Sci, and Computational Sci, as I use computational methods for modeling and analyzing big data.

My research focuses on dynamic cognition, emotion, and behavior in human communication, using a research paradigm new to communication field — dynamic systems theory. Instead of conceptualizing communication as a static, reductive, and linear perspective, my research program aims to understand how communication unfolds over time within complex interactions between neurological, motivational, cognitive, emotional, behavioral, environmental, and cultural levels, with a focus on health-related topics (e.g., electronic and conventional cigarette smoking, safe driving, anti-drug use) in the context of advertising and mobile use. My research helps media practitioners to craft more effective ads, public service annoucements, and news programs, and launch better campaigns.

My methodology expertise includes psychophysiology, linear and nonlinear time series analyses and dynamic systems modeling.

(Diagram adapted from lecture slides of American Psychological Association's Advanced Training Institution "Nonlinear Methods in Psychological Sciences", 2017)

Here are two of my research projects featured on our Media School web.

I had working experiences in radio stations and university newswebsite, as editor, reporter, press photographer, and radio host. My media experiences led me to get job offer from the Publicis Groupe at the headquater of the Great China area ("a French multinational advertising and public relations company, and is the oldest and one of the largest marketing and communications companies in the world, by revenue, headquartered in Paris", from wikipedia ).

I have taught classes such as Race, Prejudice, and the Media (as instructor of record), Electronic Media Advertising and Marketing and Promotion (as guest lecturer and associate instructor), Media (as discussion leader), and time series analysis (as online course designer for IU's School of Informatics, Computing, and Engineering).

Please go to my CV for more details.